Technological innovation and develop talented people in technology research.
Focusing on independent innovation,with a strong team of talents,Fushibao ensures newly developed products every year,which always take a leading position in the market.Every year research and development takes up a considerable proportion of Fushibao’s sales volume.Over the past three years,Fushibao put RMB 41,000,000 into research and development.Continuous input,cooperation with different people from many areas,independent innovation laid a solid foundation for Fushibao’s strong competitiveness.
On talent strategy,Fushibao spared no effort to attract talents of various kinds,built up a first-class team,in the course of developments,developed a strong technical force and a large number of managerial and technical talents.In the meantime,allowed full play to our talents,in cooperation with many scientific institutions both at home and overseas.Besides,Fushibao has had technological cooperation with some companys such as NEC,SAMSUNG,HOLTEK and EMC,laying a solid foundation for Fushibao’s strong and continuous technical capability.
Quality control
Fushibao has always attached great importance to product quality,deeming it the lifeline of Fushibao.Since Fushibao’s establishment,Fushibao has persisted in improving the management of quality safety system,performing in strict conformity with ISO9001,always been consistent with the management principle of “product innovation,technology innovation”and its commitment of “quality above all and serve the society”.Fushibao exercises strict control over every link related to manufacturing processes,from raw materials purchasing to after sales service,imposed strict control on every product,ensured the product quality.
Fushibao’s good quality induction cookers have gained wide recognition.All products need 100% inspection before going out.At present,Fushibao’s induction cookers have gained certificates for product exemption from quality surveillance inspection,one of the top 10 best selling brands recognized by China users,furthermore,gained ISO9001,2000 quality system certificates,3C certificate,JET certificate,CB certificate and energy conservation certificate.
Fushibao pays a lot of attention to energy conservation as well.Based on the environmental policy of abiding by laws,reducing exhaust emission,focusing on greening the environment,continuous improving,strived to build up a company of environmental protection and energy conservation.As far as design and manufacture are concerned Fushibao has succeeded in extending the induction cookers service life through technology innovation,especially by means of PIDT,raw materials have been greatly saved as well. Due to our company’s important contribution to energy conservation,Fushibao passed ISO14001 in 2008.
Fushibao’s induction cookers are superior to the national standards both in many respects such as sample inspection and performance index,owing to the strict quality control.During the manufacturing processes ,the first pass rate for our products are higher than 95%,and the quality has been approved 99% up to standard
Business operation
Fushibao has constantly upholded “keep one step ahead of others”with a forward-looking strategic vision as our guideline,has built a strong brand operation system and realized its operational excellence.
Through unremitting effort,especially effective implementation of a series of marketing policies,also with strong support from the dealers,Fushibao’s distribution channels construction hit an all-time high,successfully building a complete sales and service network,forming a strong marketing system.
Currently,Fushibao’s marketing network covers most cities and countries,has more than 1500 specialized sales stores all over the country and offices in most cities,together with many years strategic partnerships’ networks,especially association with strong partners such as Gome,Suning,Carrefour super chain stores,Fushibao came out on top and outdid its rivals in many provinces,including Yunnan,Guizhou,Shandong,Hubei,Guangxi,Zhejiang, Chongqing,Qinghai.
In 2008,Fushibao again put a great deal of manpower and material resources to build a strong service system,managed more than 600 afer sales service networks under unified arrangements,thoroughly realized close touch with presales service.
Forward-looking developmental strategy,innovative business idea and products’ strong competitiveness contribute a lot to Fushibao’s leading position in China.In 2005,Fushibao’s sales volume grew by 36% over the previous year,and in 2006, it was 53% higher than in 2005,Fushibao saw a sharp jump in sales.
In 2008,Fushibao maintained a sound momentum of development.From January to May,induction cooker output reached 1,630,000 pcs.The annual output was expected to reach 4,000,000 pcs and the annual output value was expected to exceed RMB 60,000,000,an increase of 47% over the previous year.
Explore international market
Based on domestic market,Fushibao did its utmost to develop the international market and have made brilliant achievements.
With its strong research capability and high quality,drawing on some Japanese,Korean company’s advanced business philosophy,Fushibao achieved a large market share in overseas market.Currently,Fushibao’s induction cookers are sold to Europe,America,Southeast Asian countries.In particular,Fushibao brand gained wide recognition from many countries such as Japan,Korea,Vietnam,captured a big market share in these markets.
In 2005,Fushibao’s total export value reached USD1,530,000 reached USD1,660,000 and USD 1,270,000 in 2006 and 2007 respectively.We are extremely excited that our self-owned brand export has increasingly accounted for a considerable proportion of the total export value, reaching 70% in 2007,however it was 30% in 2005.
As the founder of induction cooker in China,Fushibao was also the promoter of induction cooker.With its unique forward-looking vision,Fushibao got a full understanding of business development philosophy.In an era of challenge coexisting with opportunity,Fushibao seized the opportunities, facing challenges with full confidence and strong business capability.In the highly competitive market,backed up by years of technical innovation and advanced business philosophy,Fushibao has took a strong leading position in the market,and was awarded Guangdong famous brand and national famous brand.
Facing fierce international competition,Fushibao upholds its spirit of working in real earnest,gradually broadens its product collection and continually develops new products to take a competitive edge over others.We also invited international consultants to give useful advice.Guided by the core competitiveness of high quality products and the advanced business strategy,with a spirit of unremitting pioneering and working in real earnest,Fushibao strengthens the brand construction and intensifies promotion,makes great efforts to broaden its marketing channels.Based on domestic market,Fushibao seizes the opportunities to open the international market,advances steadily towards the great goal of building strong brands and a world-class company.